I am a seasoned Product UX Design Leader with over two decades of experience, specializing in application of AI/ML/NLP technologies to deliver innovative, user-centered solutions. I have led zero-to-one and end-to-end UX processes at PwC, Apple, ADP, CNB, and MGM, driving impactful digital product UX/UI strategies that blend business objectives with human-centered design. As a certified CSM/CSPO thriving in agile environments, I’ve built robust digital products and incorporated blockchain, dApps, and NFTs into user experiences. Passionate about mentoring and teaching designers, developed an AI-driven product innovation strategy where uses data, personalization, and automation to create adaptive, user-centered, predictive, and efficient digital experiences that transform the way we interact with technology.
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featured projects
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ECLIPSE DASHBOARD
Revolutionized Apple TV+ asset management with an AI-enhanced Screen Credits Editor/Builder App, streamlining legal/creative workflows
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Advisory Platform
Overhaul UX for PwC's Concourse 2.0, boosting user efficiency and engagement through strategic, user-centered design solutions.
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HCM TotalSource
Spearheaded HRO app UX with AI, enhancing usability and security, and significantly boosting Net Promoter Score
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MGM RESORT INT'L
Pioneered MGM's first NFT marketplace design, enhancing gaming and entertainment digital asset trading with secure, immersive UX
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MGM+CLEAR MOBILE APP
Initiated MGM's digital experience with CLEAR HealthPass for safer, user-centric service during the pandemic, setting new industry standards
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BLOCKCHAIN PLATFORM
Led D2C blockchain-based entertainment SAE platform, OTT/VOD via direct filmmaker-audience connections and smart contracts
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CITY NATIONAL CX
Redesigned credit card application process, enhancing user experience, reducing complaints and application time
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CNO DASHBOARD
Revamped City National Bank's dashboard for improved usability, efficiency, and satisfaction, setting new standards in design excellence
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Cybersecurity IGA
Transformed Saviynt's UX/UI using AI, boosting engagement and conversions with intuitive design for global website and CloudPAM platform